Effective October 13, 2026, the appointment expands Noble’s responsibilities following his leadership of SPT USA and strengthens coordination between the U.S. and Canadian teams to support the company’s continued growth in the region.
Málaga, Spain. October 2026. Stockholm Precision Tools (SPT) announces the appointment of Johnnie Noble as Regional Director – North America, effective October 13, 2026. In his new role, Noble will oversee the company’s teams across the region, focusing on cross-functional alignment, regional collaboration, and long-term strategic growth.
A Career Built on Mining and Drilling Experience
With 17 years of experience in the mining and drilling industries, Johnnie Noble has built his career from hands-on operational roles as a driller, field supervisor, and operations manager before transitioning into technical sales and business development.
At SPT, he has held the positions of Business Development Manager and Country Manager USA. During this time, he led the establishment of the SPT USA division in 2024 and contributed to its growth over the following two years.
Among his key achievements, Noble highlights building relationships with key accounts and developing strategic partnerships across the industry. His combined experience in field operations and commercial management provides him with a broad understanding of customer needs and the North American market.
A New Chapter in Regional Collaboration and Growth
In his new position, Noble will focus on strengthening collaboration between the U.S. and Canadian teams, with the goal of developing an aligned regional strategy under the “One SPT” approach.
“My main priority is to continue planning for strategic growth across North America while bringing our U.S. and Canadian teams together as One SPT,” said Johnnie Noble.
This next chapter will also be linked to the development of SPT’s North American office in Mesa, Arizona, which is intended to serve as a regional hub supporting U.S. and Canadian operations while facilitating closer collaboration with the company’s division in Mexico.
Strengthening cooperation across the three countries, developing local teams, and identifying new growth opportunities are among the priorities Noble has outlined for the coming years.
On a personal level, Noble considers this appointment an important milestone in his professional career and an opportunity to continue contributing to SPT’s international growth. He also expressed his gratitude to his family, colleagues, customers, and industry partners for their continued support, recognizing the shared effort and the lasting relationships built throughout his career.
About Stockholm Precision Tools
Stockholm Precision Tools (SPT) is a privately owned technology company founded in Sweden in 1996 and headquartered in Málaga, Spain. SPT develops high-precision measurement, navigation and data-traceability solutions for drilling-related workflows across mining, Oil & Gas and civil engineering. The company develops its core hardware, firmware and software in-house and combines instrument engineering with manufacturing, calibration, QA/QC, digital data management and 24/7 multilingual technical support.
SPT has a permanent presence in 30 countries and customers and active projects in more than 50 countries.
Learn more at www.sptab.com.
Media Contact
Eric Estrada
Global Marketing Director
Stockholm Precision Tools
[email protected]
